Max Holloway Net Worth: How the UFC Star Built His Fortune and Became “Blessed”

Max Holloway Net Worth
Max Holloway celebrating one of his victories as a UFC featherweight champio

Max Holloway is a Polynesian American mixed martial artist who competes in the featherweight division of the Ultimate Fighting Championship (UFC).

He is also known as “Blessed” because of his positive attitude and gratitude for life. But how much is he worth and how did he build his fortune?

In this article, we will explore Max Holloway net worth, career, Endorsements, lifestyle, and lessons.


Max Holloway is one of the most successful and popular fighters in the UFC, especially in the featherweight division.

He is the former UFC featherweight champion and holds the record for the most significant strikes landed in a UFC fight, which he achieved against Calvin Kattar in 2021.

He is also widely regarded as one of the best featherweights of all time and one of the most exciting fighters to watch.

As of 2023, Max Holloway’s net worth is estimated to be roughly $2.5 million, according to various sources.

This number takes into account his earnings from UFC fights, bonuses, sponsorships, and other sources.

He is also a Twitch streamer and a businessman who owns his own clothing line and coffee company.

Early Life

6.	Max Holloway's Hawaiian Heritage
Max Holloway’s Hawaiian Heritage

Max Holloway was born on December 4, 1991, in Honolulu, Hawaii. He grew up in a low-income neighborhood called Wai’anae, where he faced many challenges and hardships.

He attended Wai’anae High School, where he excelled in soccer and wrestling. He also developed an interest in MMA after watching a documentary about BJ Penn, a fellow Hawaiian fighter.

Holloway started training in MMA at the age of 18 at Gracie Technics gym under Rylan Lizares.

He had his first amateur fight in 2010 and won by TKO. He then turned pro later that year and won his first four fights by stoppage. He gained recognition as the #7 featherweight prospect of 2012 in Bloody Elbow’s 2012 World MMA Scouting Report.

Holloway is proud of his Hawaiian heritage and culture, which influences his fighting style and personality. He often wears Hawaiian flags and symbols on his shorts and walkout shirts.

He also speaks Hawaiian Pidgin English and uses Hawaiian slang and phrases. He is a devout Christian who credits God for his success and blessings.


UFC Featherweight Champion
UFC Featherweight Champion

Debut in the UFC

Holloway was the youngest fighter on the UFC roster when he made his promotional debut as an injury replacement for Ricardo Lamas at UFC 143 in 2012, against Dustin Poirier.

He lost the fight by submission but impressed many with his toughness and potential. He then bounced back with three consecutive wins over Pat Schilling, Justin Lawrence, and Leonard Garcia.

Facing Conor McGregor

Holloway faced Conor McGregor on August 17, 2013, at UFC Fight Night 26.

He lost the fight by unanimous decision but showed great resilience and heart by going the distance with the future superstar.

He also suffered a torn ACL during the fight but continued to fight until the end.

Dominant Winning Streak

Holloway then went on an incredible 13-fight winning streak that spanned from 2014 to 2019.

During this streak, he defeated some of the best fighters in the division, such as Cub Swanson, Charles Oliveira, Jeremy Stephens, Ricardo Lamas, Anthony Pettis, Jose Aldo (twice), Brian Ortega, and Frankie Edgar.

He also became the interim UFC featherweight champion by beating Pettis at UFC 206 in 2016 and then unified the title by beating Aldo at UFC 212 in 2017.

Losses and Rematches

Recent Fights and Achievements

Holloway returned to his winning ways by dominating Calvin Kattar at UFC on ABC 1 in 2021. He won the fight by unanimous decision and set several records for striking statistics.

He landed 445 significant strikes out of 746 attempts (59%), which are both UFC records for any weight class.

He also broke his own record for most significant strikes landed in a single round with 141 in round four.

Holloway then faced Dustin Poirier in a rematch for the interim UFC lightweight championship on April 13, 2019, at UFC 236.

He lost the fight by unanimous decision but earned the Fight of the Night bonus.

He then faced Charles Oliveira for the undisputed UFC lightweight championship at UFC 276 on July 02, 2022, but lost by submission in the third round.

He faced Alexander Volkanovski for the third time for the UFC featherweight title at UFC 279 on November 12, 2022, but lost by a close unanimous decision. 

Holloway’s last UFC fight was against Yair Rodriguez in a featherweight title eliminator bout at UFC 284 on May 13, 2023. He won the fight by TKO in the fourth round after landing a barrage of punches and elbows.

He earned his third Performance of the Night bonus for this fight, as well as $400,000, including a $200,000 base salary and a $200,000 win bonus.

He is currently ranked as the #2 contender in the UFC featherweight division and the #10 pound-for-pound fighter in the UFC.

He is expected to face Alexander Volkanovski for the fourth time for the UFC featherweight title at UFC 290 on September 09, 2023.

He is also rumored to be in talks with Conor McGregor for a potential fight in 2024, which could be a huge payday for both fighters.


Significant Strikes
Significant Strikes

Sponsorships and Endorsements


Reebok is a global sportswear brand that sponsors many UFC fighters, including Holloway.

Holloway wears Reebok apparel and footwear during his fights and training sessions. He also promotes Reebok products on his social media platforms.


Budweiser is a popular beer brand that has partnered with Holloway since 2018.

Holloway is featured in Budweiser’s “King of Beers” campaign, which celebrates his Hawaiian roots and fighting spirit.

He also appears in Budweiser’s “This Bud’s For You” ads, which highlight his achievements and personality.


CBDMD is a company that produces CBD products, such as oils, gummies, capsules and topicals.

CBD is a natural compound derived from hemp that has various health benefits, such as reducing inflammation, pain and anxiety.

Holloway uses CBDMD products to help him recover from his fights and training sessions. He also endorses CBDMD products on his social media platforms and website.


Manscaped is a men’s grooming company that offers products for below-the-waist care, such as trimmers, razors, deodorants and wipes.

Holloway is one of the ambassadors for Manscaped, along with other UFC fighter and Israel Adesanya. He promotes Manscaped products on his social media platforms and YouTube channel.

Toyo Tires

Toyo Tires is a tire manufacturer that produces high-performance tires for various vehicles, such as cars, trucks and SUVs. Holloway is one of the spokespeople for Toyo Tires, along with other celebrities like Ken Block and BJ Baldwin.

He appears in Toyo Tires’ ads and videos, showcasing his driving skills and passion for cars.


MetroPCS is a wireless service provider that offers affordable plans and phones for customers.

Holloway is one of the UFC fighters who have partnered with MetroPCS, along with other stars like Demetrious Johnson and Paige VanZant.

He appears in MetroPCS’ commercials and social media posts, highlighting the benefits of MetroPCS’ service and features.


Modelo is a Mexican beer brand that has been the official beer sponsor of the UFC since 2018.

Holloway is one of the UFC fighters who have teamed up with Modelo, along with other champions like Amanda Nunes and Stipe Miocic.

He appears in Modelo’s “Fighting Spirit” campaign, which showcases his story and values.

Personal Life and Hobbies

Max Holloway with his family
Max Holloway with his family

Holloway is married to Kaimana Pa’aluhi, a former Miss Hawaii USA contestant and model.

They tied the knot in February 2020 after dating for a few years.

Holloway was previously married to Kaimana’s sister, Keri Wong, from 2012 to 2014. They have a son together named Rush Holloway, who was born in 2012.

Holloway is a devoted father to his son Rush, who often accompanies him to his fights and supports him in his corner.

He calls him “Mini Blessed” and says he is his biggest motivation and inspiration. He also teaches him MMA skills and values.

Holloway is a fan of soccer and supports Manchester United.

He also enjoys surfing, hiking, fishing, and playing chess.

He is a philanthropist who supports various causes and charities, such as Make-A-Wish Foundation, Boys & Girls Club of Hawaii, Hawaii Foodbank, and Special Olympics Hawaii.


1.	Max Holloway's Positive Attitude
Max Holloway’s Positive Attitude

Holloway is known for his positive mindset, attitude, and philosophy on life and fighting.

He lives by the motto “It is what it is”, which means he accepts reality and adapts to any situation.

He also says “I’m not here to take part; I’m here to take over”, which shows his confidence and ambition.

Here are some of the best quotes and lessons from Max Holloway:

“I want to be a champion. And then, later on in my career, when I start getting good, then I can start doing the exhibition matches for money and stuff.” (Source: MMA Fighting)

“People get some success, they get some money, they get some power, and they put themselves on this pedestal above other people. They forget people and try to fit in with the new crews they think they need to be around with. I didn’t believe that. I’m still a human being.” (Source: The Players’ Tribune)

“Don’t be scared to look for help. Depression is real… It’s crazy, and all these guys, us athletes, that keep thinking we’re superheroes. I like to think I’m a superhero, but superheroes got to fight their demons too sometimes.” (Source: MMA Junkie)

“Depression is real, and that really hit me hard. I was going through a phase where I wasn’t talking to no one. Only my son. Me and my son would do stuff but I was talking to no one.” (Source: MMA Junkie)

“I’m just asking for a fair shake. You see a lot of these guys; a lot of these other champions making what they’re making. I’m not trying to take anything away from them but I feel like I’m one of the more exciting fighters under contract in the UFC.” (Source: MMA Fighting)

VIDEO SOURCE: Athlete Central


What is Max Holloway’s net worth?

As of 2023, Max Holloway’s net worth is estimated to be roughly $2.5 million.

What is Max Holloway’s fighting style influenced by?

Max Holloway’s fighting style and personality are influenced by his Hawaiian heritage and culture.

How many consecutive wins did Max Holloway have in his career?

Max Holloway had an incredible 13-fight winning streak from 2014 to 2019.

Who did Max Holloway defeat to become the interim UFC featherweight champion?

Max Holloway became the interim UFC featherweight champion by defeating Anthony Pettis at UFC 206 in 2016.

Who ended Max Holloway’s winning streak and took away his featherweight title?

Alexander Volkanovski ended Max Holloway’s winning streak and took away his featherweight title at UFC 245 in 2019.

How did Max Holloway perform in his rematch with Alexander Volkanovski?

Max Holloway lost to Alexander Volkanovski in a controversial split decision in their rematch at UFC 251 in 2020.

Who did Max Holloway defeat in his recent fight at UFC on ABC 1?

Max Holloway dominated Calvin Kattar in his recent fight at UFC on ABC 1 and won by unanimous decision.

What are some of Max Holloway’s sponsorships and endorsements?

Max Holloway has sponsorships and endorsements with Reebok, CBDMD, Manscaped, Toyo Tires, MetroPCS, and Modelo.

Who is Max Holloway married to?

Max Holloway is married to Kaimana Pa’aluhi, a former Miss Hawaii USA contestant and model.

How much money has Max Holloway earned from his UFC career?

According to MMA Salaries, Max Holloway has earned around $5,802,000 from his UFC career as of 2023.


Max Holloway is one of the greatest featherweights of all time who has inspired millions of fans with his skills, charisma, and humility.

He has overcome many challenges and hardships in his life and career but has always remained positive and grateful.

He has also built a substantial net worth from his UFC fights, bonuses, sponsorships, and other ventures.

As of 2023, Max Holloway’s net worth is estimated to be $2.5 million.

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